Launching in the U.S. retail market, Holly & Company needed logo identity for their corporate brand, Holly & Company, and branding and packaging design for their product lines Holly Kids, Holly Babies, and My Dream Doll. Our team developed a brand style guide, managed and coordinated photo shoots for all photography needed for packaging and catalog design, and assisted with copywriting. In addition, working with the product and logistics teams at Holly & Company, our team developed packaging that met the mandatory set of safety rules and regulations for U.S. toy manufacturers, including labeling standards and compliance. We also worked together to consider creative, compelling, and efficient toy retail packaging and cost-effective box engineering for master carton packaging and shipping; all necessary to meet pricing and profit margins requirements.
Logo Identity, Branding, Style Guide, Packaging Engineering & Design