CASE STUDY: American Express
American Express was finding that, after a year, members were not paying the yearly fees to remain as members. We built a membership/loyalty program that offered members discounts on airlines, shopping, gift cards, concierge services and gave them the ability to use American Express points that could earn them over $1,000/year in goods and services. We acquired the partnerships for the program and rolled out the marketing to existing members, doubling retention rates and ended up significantly increasing the conversion of prospective card holders to new card holders.
Marketing & Sales Program, Strategic Partnerships